NY Daily News...
Only 6,000 people are watching Rupert Murdoch's new all business cable network during the work day, according to Nielsen ratings data obtained by the Daily News.
And, after eight weeks on the air, Fox Business Channel is averaging just 15,000 viewers in prime time.
If the average number of viewers at night all got together, they wouldn't even fill Madison Square Garden.
For comparison, 284,000 viewers tune in to CNBC during the day, with 238,000 in prime time.
The folks at Fox aren't sweating the low preliminary returns.
"It's so early, I don't know what to make of them," FBC anchor Neil Cavuto said. "We're just coming out of the gate. Going in, I had so low expectations."
Cavuto said the numbers reminded him of 11 years ago, when he joined the then fledgling Fox News Channel. "For years after I left CNBC, it was as if I had entered the witness protection program," he said.
It took FNC several years to make a dent in the ratings and more than five years to beat CNN.
The FBC's audience peaks at 27,000 viewers at 8 p.m. weeknights, the data show. Another high point has been 2 p.m. weekdays, when 17,000 check in.
"I'm not a stranger to this sort of thing," Cavuto said. "I'm a realist. These things take time. It's tough to rate this kind of thing with an audience so small."
"It has not affected our ability to get the President of the United States, all of the candidates, every top-name CEO," he said.
FBN is available in 30 million homes, with an overwhelming majority of that only in homes with digital service. CNBC is in 94 million homes, all of it available to basic subscribers.